Simple Ingredients

Instead of focusing on how we want the end product to look, we pick our ingredients based on how we want them to smell, feel and most importantly benefit your skin, hair, and body.

“If the final recipe isn’t completely scentless or colourless we don’t mind that. In fact, we celebrate and own it.”
– CEO, Karina Birch

We truly believe that simple, fresh, and fewer ingredients are better.

Making all of our products in small batches to maintain freshness, keeping our ingredients pronounceable, and working towards 10 ingredients or less helps us stay transparent and intentional about what goes in each product. While other companies’ ingredients list range anywhere from 25 to 45 ingredients per product we subscribe to the philosophy: less is more.

Keeping it simple allows us to choose each ingredient deliberately for its quality, safety, and benefits. Using organic whenever possible and working with local farmers, growers and wild foragers across Canada.

Some of our Canadian superstars include:

• Flax oil and oatmeal sourced from Highwood Crossing Foods, AB
• Camelina oil sourced from Three Farmers, SK
• Calendula flowers sourced from Chickadee Farm Herbs, AB
• Beeswax sourced from Paradise Honey, AB
• Abyssinian oil, sourced from Kensington, PEI
• Balsam fir from the Boreal Forest in Northern Quebec
• Pumpkin puree from Harvest Pack ON
• And our water is sourced from right here in Canmore!

We like to nerd out on the ingredients we use. If you want to join us we have a great resource called Naturalpedia.