What Does it Mean When the Label Says 'Flavour'?

Ingredients listings on labels can be so mysterious. From the obvious (such as Coconut Oil) to ingredients that look more like something that came from a lab than the earth. One of the questions we get a lot is; what is a 'flavour'? You'll see 'flavour' in food a lot, but sometimes you'll see it on bath & body labels as well. Simply put, it means that it is used in food, or of food grade. That’s it, that’s all.

Food grade ‘flavour’ is used for culinary, scent or cosmetic applications. It’s either a pure extract or it's blended with a carrier oil or a grain derived alcohol. Beware of the labels that list 'natural analogs', these are synthetic. You can use flavours at home to add some depth and pop to your Almond Milk Chai Latte. A little goes a long way so only a few drops of almond flavour is plenty to enrich your daily drink.

You can also use flavours in your home-made massage oil, soaps or candles too. You will find delicious flavours in our lip butters such as Coconut or Green Apple that will transport you to the tropics or smack bang in the middle of an orchard.