All natural love for your locks

Our Wild Kindness hair care line uses the latest science to care for hair using plant-based proteins, gentle natural cleansers, and conditioning. Customize your experience based on your specific hair needs! Game-changer.

Find the right shampoo for you with our helpful guide.

Does natural hair care actually work? See our frequently asked questions.

Natural shampoo and conditioner you can feel good about using. Not only is the Rocky hair care line made to be great for your hair, no matter what hair type you have, but also good for the world around you.

Made with only simple, natural ingredients like Humic Acid, Lactic Acid, Soap Nut, Essential Oil and natural oils, this hair care line is something to fall in love with. This hair care line will not only make your hair feel healthier, but it will BE healthier. Enjoy simple, natural, beautiful hair.

You won't find any sulfates, parabens, fragrances, sls… etc, here, only simple, natural ingredients.