Welcome to the new world of Rocky

Like nature, we’re evolving—with intention

A heritage story, 25 years in the making.

Inspired by the land, our co-owners Cam and Karina built a life—and a company—guided by their deep connection to nature. A connection that still guides us today.

For over two decades, we’ve been formulators, crafting natural essentials, made right here in the mountains we call home. We are not a beauty brand or about the trend of the season. We are driven by a healthy, sustainable lifestyle, and a passion to create products essential to your everyday routine using simple, natural ingredients.

Now, as we celebrate 25 years, we’re starting a new chapter. You’ve known us as Rocky Mountain Soap Company. Today, we’re simply Rocky—a name that reflects where we come from and where we’re going.

We’re connecting with more people, opening new stores across the country—and in every space, bringing nature closer to you. With this growth comes a new look and a new step in our sustainability journey, with packaging that’s more intentional. Every element—from the materials to the shape, colour, and design—is inspired by the natural world, reflecting the nature of what’s inside.

While our look is evolving, what isn’t changing is who we are. The natural formulas you love remain the same and we’re still proudly owned, operated, and crafted in the Canadian Rockies.

This isn’t just a new look. It’s a commitment to living a natural lifestyle, a commitment to living, Earth Every Day.

This is just the beginning.

Welcome to the new world of Rocky.

Nature guides every choice we make—including how we package our products.

At Rocky, nature isn’t just something that inspires us—it’s who we are. With the wilderness at our doorstep, we’re constantly reminded of its beauty and its vastness. So why new packaging, and why now? Because that closeness to nature comes with a responsibility: to do our part to care for this world we all share.

That awareness is what led us here. After years of research, testing, and trial and error, we’re taking the next step in our sustainability journey with the rollout of our new packaging. It’s more thoughtful, more aligned with our values—and yet, it’s still a work in progress.

“Nature is absolutely ingrained in everything we do. Every day, we’re inspired by the wilderness just outside our door. We’re always asking ourselves the tough questions: What is the impact? Can we do it better?” — Karina Birch, CEO

Our packaging evolution

Our ultimate goal? We're working toward a future where our products never rely on plastic—where packaging is minimal, low-impact, or gone entirely. Our future is glass, refillable formats, and innovative products that rethink the need for packaging altogether. It’s all part of our move toward a more circular system, where less goes to waste and more gets a second life.

But here’s the thing—we’re not there yet. And when it comes to packaging, we’ve learned that there’s no perfect, one-size-fits-all solution. What we can say is we’re committed to steady progress and making better choices, one step at a time.

Over the last 25 years, sustainable materials have come a long way—and so have we. We've explored a lot of options. And to be honest, it hasn’t been easy. We tested countless materials. Some failed. Some surprised us. Others weren’t right—yet. Packaging is complex. Meaningful change takes time, persistence, and sometimes compromise.

“We see sustainability as an ongoing responsibility, not a one-time goal. What that means for us is constantly improving—adapting our choices as we go. We knew we needed to reduce our reliance on virgin materials, so we started exploring recycled content, glass, and paper wherever possible. We’re proud of the progress we’ve made, but we’re just getting started.” — Veronica Tiller, Senior Product Manager

As we roll out our new packaging, you’ll begin to see that shift: a focus on recycled, recyclable, reusable and renewable materials. We’ve been moving away from virgin plastics, and we will begin to introduce more glass.

Every material in our new packaging was chosen with intention—to reduce our impact without compromising quality, performance, or your experience.

To start, we’re introducing 100% PCR (post-consumer recycled) plastic bottles for many of our liquid products. We’re also switching to mono-material pumps, which means they have better recycling potential. And our labels? They’re now made with Forest Film—a renewable, wood-based material sourced from sustainably managed forests.

We’ve chosen PCR plastic because it gives existing plastic a second life, keeping waste out of landfills, and reducing the need for new plastic production. When we do use plastic, it’s for a reason—either to protect product integrity or because it’s made with PCR (post-consumer recycled) materials.

That said, we know that 100% PCR plastic is still not good enough.

We’re working on introducing more glass, and we’re actively exploring paper-based solutions. But because many of our products are rich in plant butters and essential oils, not all materials are viable. Some—like paper—simply don’t hold up. They can compromise product quality, integrity, and your experience with it.

“We were excited by the challenge of finding more sustainable packaging options. When we tested paper-based materials in our lab, they couldn’t hold up to prolonged contact with our oil-rich formulas—it affected the stability and performance of the product. We’re continuing to test alternatives that support our sustainability goals while still meeting the functional needs of our ingredients.” —Sibel, Director, Research, Innovation & Quality, Chief Scientific Officer

But for us, our sustainability journey is not just about choosing better packaging—it’s about eliminating it altogether where we can. We’re committed to using as little packaging as possible. That’s why our skincare isn’t sold in boxes, and why we’re innovating in solid formats that don’t require packaging at all. The less we use, the less there is to throw away.

Looking to the future

When it comes to our ultimate vision for sustainable packaging, it’s still a work in progress. Refillable systems, eliminating plastic entirely—these are still goals we’re working toward. But the challenges are real: cost, stability, accessibility, and what’s practical at scale.

“The truth is, some packaging sticks around for centuries, while the product it held was gone in months. What if we could design packaging that disappears as gracefully as the product itself? That level of care could mean a big step toward creating less waste. This is our aim.” — Karina Birch, CEO

At Rocky, we know our work is never done. We’re committed to the journey—finding materials that support our sustainability goals while keeping our products accessible, affordable while still giving you the experience you know and love.

This isn’t just new packaging. It’s the next evolution in how we show up for the Earth: imperfect, but always intentional.

As little packaging as possible. As little waste as possible. As little impact as possible.

A gradual, intentional shift

So what does this new shift in packaging look for you? To reduce waste, we’re rolling this out gradually. That means you might see both existing and new packaging in-store and online for a little while. We’re choosing to use what we currently have—because a new look shouldn’t mean good materials go to waste.

New Packaging: Everything you need to know