At Rocky, we believe that nature is for everyone. It connects us, grounds us, and makes us feel so, so alive.
For over two decades, we’ve been guided by nature. With our roots in the Canadian Rockies, we’re proud to make all our products right here in Canada. With the wilderness at our doorstep, nature has shaped the way we live, create, and connect. We’re constantly reminded of the fragility of what surrounds us, as well as the vastness, beauty, and health that come with living here. Our deep connection and respect for the natural world are why giving back to it is so important to us.
By partnering with non-profits and charities like the Nature Conservancy of Canada (NCC) that share our deep appreciation for nature, we’re able to work together to protect the Earth we all share.
Since 2017, we’ve partnered with the Nature Conservancy of Canada (NCC) to help protect the wild spaces that inspire us every day.
In 2024, $35,000 from our Community Bar program supported conservation in Alberta’s Rocky Mountains and Prairie Grasslands—landscapes that reflect our roots and shape our way of life.
During the 2023 and 2024 holiday seasons, we also donated $1 from every Rocky gift set and gift box to the NCC’s Grasslands Project. With your support, together we contributed more than $65,000 to protect these vital ecosystems.
This year, we're excited to continue this initiative and aim to surpass last year’s contributions, making an even greater impact in protecting our grasslands.
Through our partnership with NCC, these donations directly support efforts to safeguard at-risk species and protect one of the most endangered ecosystems on the planet. Canada’s grasslands are essential not only for sustaining diverse plants and wildlife, but also for providing crucial carbon storage to help combat climate change.
We’re proud of what we’ve accomplished together so far—and we look forward to continuing our partnership with NCC to protect these spaces for generations to come.
Canada's temperate grasslands reflect the global trend with over 80% of Canada's prairie grasslands having been converted into crops and other land uses which have replaced what were some of the planet’s greatest concentrations of wild grazing animals. Essentially, these animals are losing their home. A 2010 report on Canada's major habitat types revealed that our grasslands are the only ecosystem experiencing persistent degradation and decline due to extensive conversion and insufficient protection.
The Nature Conservancy of Canada (NCC) is Canada’s leading national land conservation organization. As a private, non-profit land trust, they work collaboratively with individuals, Indigenous communities, other non-profits and governments at all levels to accelerate conservation across the country. Their mission is simple: to protect natural areas that sustain Canada’s plants and wildlife. Since 1962, generous donors and partners have helped them protect 15 million hectares across Canada, and they’re far from done. You can learn more about The Nature Conservancy of Canada here.
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