Our Natural Standard
“I have so much trust in nature’s ability to provide everything we need for beautiful, healthy-looking skin.”
The Rocky natural standard
At Rocky, the natural world has always inspired us. For over two decades, our connection to nature has guided who we are and how we craft our products—with simplicity, integrity, and quality.
We’re formulators, crafting natural products in the Canadian Rockies. We’re not driven by trends or what’s new for the season. We’re driven by a passion to create what’s essential and good for your everyday routine, using simple, natural ingredients.
When we say “made with Earth’s ingredients,” we mean every ingredient we use comes from nature—plants, minerals or other naturally derived sources.
Each one is carefully selected and thoughtfully formulated to create simple, effective products that deliver results.
We’re committed to putting the Earth first, and thinking carefully about every step of the process—from ingredient selection and formulation to production, packaging and the impact we have on the planet.
Our philosophies
Natural ingredients
We believe in using only natural, high-quality ingredients.
Whenever possible, we partner with Canadian farmers, sourcing ingredients like flaxseed and beeswax from Alberta and Abyssinian oil from Prince Edward Island.
Since quality and availability can vary, we also work with trusted suppliers worldwide ensuring our products are ones you can feel great about using.
Before any ingredient is included in our formulations, it must meet our high standards and satisfy the following criteria:
- Be natural (ingredients sourced from the Earth).
- Provide tangible benefits (backed by science).
- Choose organic and locally sourced when possible.
- Avoid environmentally harmful production or extraction processes.
- Be safe for both humans and the environment.
Intentional formulation
We study the scientific composition and chemical properties of each natural ingredient we use. Our in-house science and product development team conducts tests to make sure each ingredient is safe for use and effective at producing the skin benefit we want to achieve.
When the ingredient has met our rigorous standards, we begin the formulation phase. This process often requires up to 50 prototypes to perfect each formula and can sometimes take several years.
Conscious production
Once our formulas are perfected, our manufacturing team, right here in the same building as our lab—begins production. Our products are made in-house at our workshop in Canmore, Alberta, Canada, where we maintain close oversight of every step of the manufacturing process to ensure the highest quality.
We also manage distribution in-house. Keeping everything under one roof gives us meticulous oversight from sourcing to packaging, ensuring care and consistency at every step.
