New look, same Rocky formulas
We’re updating our packaging. To reduce waste, we’re rolling it out gradually—using up what we have first. The new look is available for select products online and will appear in select stores over time as we make the transition. What’s inside hasn’t changed—it’s still the same natural formulas, crafted with care in the Canadian Rockies. Learn more.
With our new look, we’ve streamlined our shampoo and conditioner sizes. We still offer a 1L refill and a 100 mL travel size. And we’ve introduced a new 360 mL bottle (replacing the previous 240 mL and 460 mL sizes), designed to offer a balance of value and longevity while reducing the amount of packaging we use.
A plant-based shampoo with a moisturizing lather that cleanses without stripping or drying your beautifully wild hair. Formulated with soap nut extract, it gently cleanses the scalp and leaves your hair feeling clean, soft, and full of movement.
We know that for many, a satisfying lather is what makes a shampoo feel like it’s working. So when we set out to create our liquid shampoo formulas, we wanted that same lather experience—without compromising on ingredients. That’s why we chose Soap Nut Aqueous Extract as a key ingredient in all our liquid shampoos. Despite the name, soap nuts aren’t actually nuts—or soap. They’re berries from the Sapindus mukorossi tree, packed with saponin, a natural cleansing agent. When activated with water, saponin produces a gentle lather that lifts away dirt and buildup—without stripping your hair, leaving soft, fresh, and balanced.
KEY INGREDIENTS AND BENEFITS:
Soap Nut Extract — Lathers making hair silky
Plant-Based Amino Acids (from Coconut Oil) — Cleanses without stripping hair’s natural oils
Cellulose (Plant Pulp) — Conditions and moisturizes making wet hair easier to brush
No added soap. No detergents. Just nature doing what it does best.
Free from sulfates and parabens.
Scent: Cedarwood & lime for a bright yet grounding aroma.
Suitable for: Dry, damaged, or colour-treated hair
Pair with: Wild Kindness Conditioner for best results.
Questions? Get started with our simple tips and FAQs.
Explore the full Hair Care Collection and Hair Care Bundles.
Add a pump to your 1 litre purchase.
OUR SUSTAINABLE JOURNEY IS EVOLVING
We’re moving away from virgin plastic by using bottles and caps made from Post-Consumer Recycled (PCR) plastic. PCR plastic is made from recycled materials—giving them new life and keeping them out of landfills.
To learn more or find recycling info, visit the Sustainability tab above.
Tested on people not animals
Lather a small amount into wet hair, rinse well, and follow with Wild Kindness Conditioner.
For external use only. Avoid contact with eyes.
