June 13, 2022 2 min read
The anti-aging conversation has changed in recent years. Although aging was previously associated with corrective measures and trying to look as youthful as possible, the new narrative is something entirely different.
While perusing through a mall 15 years ago, you were probably graced by large posters beside makeup counters promising to banish crow's feet and smooth wrinkles. Growing older seemed to be something to avoid and correct at all costs.
More recently, the narrative is evolving. Instead of seeing our skin changes as something to improve, we’ve begun to love our skin at all stages of life. In this age of skin positivity, people have begun caring for their skin from a young age and enjoying the wellness benefits that come with soothing self-care rituals. It’s now about radiant and healthy skin for life.
Aging has become a holistic experience. Spending time outdoors in nature, exercising, laughing with loved ones, and using formulas rich in plant nutrients can all be a welcome part of aging. We believe that nature offers the best our skin can get and incorporating the natural world into our aging experience can help us glow from the inside out.
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