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Every day we are humbled by the power and beauty of the Canadian Rockies. Living with gratitude for our surroundings impacts every decision we make especially when it comes to sustainability.

“We believe products are only truly natural when the combination of ingredients, outer skin, and the environment in which they’re prepared and sold are all toxin-free.”
– COO, Cam Baty

We have an admittedly intimidating goal of becoming a zero waste company, and each year we move closer to making this a reality, however, it’s no easy feat. We are constantly figuring out new ways to divert waste from landfills throughout the entire process. From how we build our workspaces to how we produce, pack and ship our products. 



By taking simple actions like updating our soap recipes so there is no waste, using biodegradable packing peanuts, recyclable or compostable packaging and reusing shipping boxes and materials we move closer to this goal every year.

Continually coming back to our commitment to remove toxins from the world.

"We really try to think through every nuance of the business."
 – CEO, Karina Birch

Right now in the beauty industry, there’s a huge gap between how long a product lasts and how long the packaging lasts.

Our lip quench containers were the first move in our company to close the gap between product life and package life.

lip quench

“A lip butter, if you used it regularly, may only last three months whereas as the container lasts approximately 300 years in the landfill.” 
 – CEO, Karina Birch

After months of testing to ensure our new lip colour pots wouldn’t break, leak, tear, or fall apart, we now have our first biodegradable packaging.

Quality packaging doesn’t need to mean indestructible.

“What if our new view of quality is that I can throw it into the landfill and it biodegrades in 30 days?” 
 – CEO, Karina Birch

When it comes to our packaging, we don’t use ‘secondary’ packaging for our products. What you see is what you get, there are no extra boxes.

Why does that matter?

The cardboard that envelops perfumes, serums and moisturisers contribute to the loss of 18 million acres of forest each year. Straight up, that’s not acceptable.

“After extensive research with The Sustainable Packaging Coalition, we found that plastic is the best option for the environment in terms of energy consumption and recovery in municipal recycling facilities.” 
– CEO, Karina Birch

We’re currently working on switching over to the best alternatives in terms of plastic using bio-based and post-consumer resins. At the same time, we are working to eliminate the need for plastic by offering more refill sizes allowing you to refill your existing bottles.

Our buildings


Our Eco-friendly workshop and stores follow a similar ethos using recycled and eco-friendly materials as much as possible. We use reclaimed marble from offices in Toronto, reclaimed light fixtures, LED lights, recycled carpets, salvaged and reclaimed wood. Our building is powered by renewable energy by Bullfrog Power and our rooftop solar panels.


Our commitment to simple ingredients has a two-fold benefit. Not only are they better for you, your hair, skin, and nails, but they are better for the environment. When it comes to sourcing our ingredients we won’t use any ingredients that lead to the destruction of animal habitats, a species or the environment (i.e., palm oil, derivatives of talc, lanolin.)