April 18, 2019 2 min read


There’s something to be said about using completely natural ingredients. It’s the feeling of nature, of health, of good-for-you and peace of mind. Knowing that everything is from the earth just feels right. That’s why these things are at the core of Rocky.

We set a high bar for our products. You might even say we’ve got really high standards. That’s why we wanted to introduce you to Our Natural Standard, using only high-quality natural ingredients that are safe for you and for the planet. This value is so important to us that we wanted to shout it from the rooftops because we truly believe: nature is all you need.


Our Natural Standard is at the core of how we create here at Rocky. We want to be transparent, open and 100% natural with you. Choosing natural ingredients isn’t a trend for us, it’s a way of life.

We’re deeply committed to transparency and showing exactly what is in what we make and the care that goes into crafting it. If you look at the back of any of our products or browse online, you'll see that our ingredients are things you can often recognize and almost always pronounce. From Organic Shea Butter to Lemongrass and everything in between, we’re making products that are good for you, often only 10 ingredients at a time. We also guarantee everything you get at Rocky is safe for you and the earth.


Using natural ingredients isn’t about choosing things that you can find in your garden. It’s about WAY more than that (just ask our in-house chemist). We work hard to find natural ingredients that are safe, healthy, can be processed naturally and work. This is because not everything that is natural is good for your skin or body — take arsenic for instance.


When it comes to our natural ingredients we make sure they are all:

  • Guaranteed to be found in nature and good for you
  • As organic and local as possible
  • Won't be produced or extracted through environmentally harmful processes
  • Won't have harmful impacts on your body or the planet


    We create products with a less-is-more philosophy, meaning we don't use fillers, and we try to keep the ingredients to 10 or less. Instead of using 1% of something and filling out the rest with useless or potentially harmful ingredients, we might use 14% of pure goodness. This means that we use ingredients that are multi-functional and have great benefits. During product development, we noticed how well some products worked with a higher concentration of great, carefully crafted ingredients.

    We embrace all the colours, amazing scents (or amazingly scent-free) and benefits that nature has to offer.

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